CamelBak

We used an underwater housing and a drone to create these images for CamelBak’s new product launch, the 32 oz Thrive Mug. For this, we traveled in our van to Florida and scouted out the perfect location for our stand-up paddleboarding adventure so that we could create lifestyle imagery that showed the product in use. Oh, and it was our dog, Maggie’s first SUP experience, and she did great!

Erin McGrady kneels behind an orange and yellow stand up paddleboard and pours water into a blue bowl for a small brown dog with a white muzzle. She is smiling at the dog. There is an orange CamelBak mug on the board. In the background is a van.
An aerial drone image of the top of a white van with solar panels on the roof, two SUP's lying in a dirt driveway, and a colorful clothesline and a dog bed. There are some tropical trees in the scene. Caroline Whatley is small, holding a black paddle
Erin McGrady kneels on a blue, white, and orange paddleboard while a cute dog sits in front of her wearing an orange life vest. There is gear tied to the front of the SUP. The water is blue and there are palms in the background.
Behind bright green framing of a leaf, Erin McGrady leans down to pick up an SUP. In her left hand she holds a paddle and an orange mug. The background shows a tropical scene with a tall white van with it's doors open.
Erin McGrady kneels on an SUP and paddles. A cute brown dog in an orange life jacket stands in front of her. The photo shows blue water on the lower third, as if the camera is underwater. The background is palm trees.
Erin McGrady is sitting on a blue, white and orange SUP that's in the water. Part of her foot is on a wooden step. Her right hand is grabbing an orange CamelBak mug that's attached to the SUP and next to a lifejacket.
A cute brown and white dog stands next to a blue CamelBak mug. In the background, Erin McGrady gets an SUP into the water. Her left hand holds a black paddle.
Erin McGrady takes a sip from an orange mug. She holds a black paddle in her left hand and rests it on an orange, blue, and white SUP. The background is a wooded tropical scene.