Aramark
During the summer and fall of 2021 and 2018, we worked with Aramark as Ambassadors for the Nation’s Vacation. During those two trips we traveled to Denali National Park, Glacier Bay National Park, Olympic National Park, Crater Lake National Park, Lake Tahoe, the Grand Canyon, Asilomar State Beach and Conference Grounds, and Yosemite National Park as Ambassadors for the Nation’s Vacation. While on assignement, we shared about our adventures in real-time via social media, blogged about them on our own travel site, created written content for Aramark’s blog, and provided visual content for them to use on their own website and social media channels. The social media content portion was two-fold: one part of it was sharing about our adventures in real-time via posts and stories and takeovers on their channels, and the other was creating evergreen content that could be used long after our trip was over. Much of the work is still being used today on their sites.
