AUTHENTIC ASHEVILLE

Erin McGrady + Caroline Whatley + Maggie

VIDEOS

Representation on both sides of the lens.

As our clients needs have changed over the years we’ve grown with them. As a result we’ve been offering 4K video and even drone work. In 2022 we released a four-part short film series for the outdoor brand Coleman that focuses on four individuals in the southeast US who are working towards positive change in their communities. Recent video work has centered on social media campaigns and in them the two of us have written, shot, produced, and directed. We are often hired by outdoor brands to breathe life into projects from start to finish; meaning the pre-production, production, and post-production as well as talent casting and location scouting.

Recent video clients include Outside, Merrell, Coleman, Orvis, Sierra Nevada Brewing Company, Stio, and ENO Hammocks.

Authentic Asheville’s 2024 Cinematography Reel

Marathon Motivation by Authentic Asheville

Erin McGrady x Unlikely Hikers x Merrell

Erin McGrady June 8, 2023

We’re honored to have worked on a campaign in collaboration with Merrell to highlight the work that Jenny Bruso and Unlikely Hikers is doing to increase representation in the outdoors and expand the definition of who is “outdoorsy.” Caroline and I shot, directed, and edited this spot.

Erin McGrady is in a hiking video featuring Merrell and Unlikely Hikers gear. It is in Asheville, North Carolina.

Caroline Whatley and Erin McGrady are both holding a BBQ sandwich from 12 Bones and taking a bite of it. They are standing in front of a wall covered in murals. Part of a window is visible in the background. Caroline is also holding a beer.

LGBTQ+ Safe Spaces in Asheville

Erin McGrady November 7, 2021

We are out and proud about being together and had the opportunity to share about our favorite LGBTQ+ safe spaces in Asheville! It was a fun project that allowed us to work with and we loved highlighting other members of our community as well as local businesses who are truly trying to make a positive impact for the queer community in Asheville. To read the full article, visit Explore Asheville’s page here.